MISSION NUTRITION – CENTRAL NUTRITION CLUB The mission is to bring good nutrition to disadvantaged people for whom healthy and nutritional food is often beyond financial reach. It is also our mission to promote healthy breakfasts to the masses who do not eat breakfast at all or an adequate breakfast. The clubs offer:
The operation: a. People (including passing traffic) are invited into the club for an assessment of their lifestyle, and to view the varied testimonials of customers who have benefited from Herbalife - weight loss & gain, improved diabetic control, arthritis relief, stress control etc etc. b. On entry to the club they are registered into a book with name and telephone number, and for R20 are offered a 20 minute assessment of their nutritional needs with a digestive soothing aloe drink, an energising Thermojetics beverage and the nutritious Herbalife shake. c. On completion of the assessment they are weighed and measured. They are invited to return daily for the following ten days where their progress will be monitored. It is encouraged to pay upfront for the 10 days to assist with self discipline. A personalised file number is recorded, including who introduced the customer to the club. (Many customers are invited in by the distributors – in the beginning to promote the club many flyers are handed out in the area and potential members are invited in from the street) d. The customers are seated at tables where an assessor tracks their daily results / progress and records it on the back of the questionnaire. The daily topic is discussed depending on which of the 10 days they are there for. Day 1: Importance of Water. Day 2: Food production and Quality. Day 3: The Digestive System. Day 4: Importance of Colourful Food. Day 5: Measurements. Day 6: Outer Nutrition. Day 7: Products. Day 8: Kids and Student Nutrition. Day 9: Club’s Mission. Day 10: Graduation Day - Presentation of gift and Celebration of Achievements. The cost is R20 per day or, preferably R200 for the 10 day commitment. R20 for a shake, thermo and aloe compares favourably with the cost of takeaways, and provides the best nutrition available anywhere in the world. The discipline of daily visits combines with the ability to monitor progress and also to socialize. e. The customers are invited either to continue to come regularly or to buy Herbalife products for use at home. Alternatively, graduates have a further option to be licenced as a Herbalife Independent Distributor, and to receive 30 days training at the club before establishing their own satellite club. Licencing costs R730 for an “International Business Pack” which includes four Herbalife core products, training materials and the registration to conduct business in the 65 countries around the world in which Herbalife operates. f. About 40 trainees per month undergo the 30 day training programme. This includes: · Inviting customers into the club. · Registration and administration · Mixing the shakes, thermo and aloe · Serving the customers · Product knowledge · Public speaking and confidence development · Running your own club g. Graduates are then encouraged to establish satellite clubs in their own communities, either individually or in combining with other distributors to share the rent of premises. Even with only 15 guests per day, a club owner can generate a daily income of about R36.50 or, at 24 days per month, about R876. At 30 members per day the income is R1, 772 per month. This is on the 25% discount level. h. What the members see in the club:
i. On the other hand distributors see: The benefits of running their own club Starting a club:
Each week distributors are allocated a position in the club and they rotate these positions weekly:
Confidence to go and open their own club if no space in the club they train in. |