RETAIL TIPS - Use the Product & get a fast result!! The more you take, the more you sell. Our whole retail business is based on getting a result on the products, talking from the heart, and telling stories. It is difficult to talk from experience about a particular product if you have not tried it yourself. As an example, look at the
difference in the following scenarios: 2. A customer asks you about Thermojetics and you take it every day. If you are a woman, now your response is more likely to be, ‘It’s terrific! I added it to my program and lost an additional six inches off my waist, three inches off each thigh and I’ve got so much more energy. Or if you are a man, your response may be, ‘It’s unbelievable! I added it to my program and lost four inches of spare tire even though I ate ice cram every night. I feel far more alert at work. See the difference? This applies to ALL the products. If you need to lose weight, you need to be on the Total ‘C’ program so that you will sell ‘C’ programs. If you do not need to lose weight, these products still give great health results. Take all of the targeted products so that you sell all of the targeted products. The more you become a ‘product of the product’ the bigger your retail business will be. Package your story Work with your mentor to develop a short story (1 minute or less) and a long story (3 minutes). The general outline to follow is: 1. Before Herbalife I ….(tried every diet available, had low or no energy, got sick all the time, etc) 2. I started the program and ….(in x minutes, hours, days – what did you feel?) 3. I lost / gained x kgs my first days, & kept it off for x days. YOUR FAST STORY. Always remember: If it’s not necessary to say, it’s necessary not to say it! Do not clutter your story and it’s impact with unnecessary details. Keep it short and simple. Tips on Making the Sale & keeping your customer. Return all calls promptly The sooner you can return a prospective customer’s call, the better your chances of making a sale. If it takes you two or three days to get back to them, you have already given them the impression that their business is not important to you and you lose credibility. On the other hand, if you are quick to respond to them, they will believe you when you tell them you will be following up to ensure their success. This is another good example of how actions speak louder than words. Follow the script Included later in this section are a couple of scripts that have been found to be very successful. The entire secret to using a script is USE THE SCRIPT. The tendency for brand new distributors is to get so excited about the products that they get off the script, talk much too long and literally talk themselves right out of a sale. On the other hand, the tendency for experienced distributors is to get so excited about the products that they get off the script, talk much too long and literally talk themselves right out of a sale. Do you see a pattern here? Deliver or ship the order Once a person places an order with you - in person or over the telephone - your next step is to arrange payment. We HIGHLY recommend pre-payment from you customers BEFORE you ship product to them. Few distributors start out in a position to take credit cards, nor is it necessary for your business (although adding this option usually increases your sales ratio as well as the dollar amount of the sale. The ability to take credit cards also makes B-city advertising sales happen faster because you are not waiting to receive a check). You will most likely start out simply accepting cash (in person), checks or money orders. Shipping an order C.O.D. is an option, but we recommend it only as a last resort -specially for a new distributor. Instead, instruct the customer where to send their payment and IMMEDIATELY address and mail a “Your Order is Ready” postcard to them as a reminder. Upon receipt of payment, ship the order via speed services or the Post Office, whichever is more convenient for you. For local customers, you may also offer to let them pick up the product or you can deliver it if it is convenient for you. Keep in mind that as your business grows, you will have less time to physically deliver your orders, so do not let your customers get used to it. |