Creating a list of
acquaintances.
We at Herbalife do 3 simple things:
1) We help people to lose weight and improve their health by
providing them with the greatest products.
2) We attract other people to help us to expand our activity
and business.
3) We train them on how to do it best.
The easiest way to start is to look around and see who needs to
lose weight, improve their health and who may be interested in
this business opportunity. Of course, this can include members
of our family, friends, neighbours, colleagues, etc. Never
pre-judge.
We will be showing you many other ways of building your
distributor base (eg using the Internet and advertising), but
this is a great place to start.
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Create a 'List of Acquaintances'.
Network marketing is a sales activity where an independent
distributor retails the company’s products, and also attracts
into his structure other people who duplicate (copy, repeat)
his business model.
The source of customers and distributors are each distributor’s
acquaintances, customers and strangers (new acquaintances).
Duplication is the process of copying (repetition) by the
distributor and his down-line organization of the sponsor’s
business model.
One of the major components of the successful duplication
process is trust between the customer and his/her distributor
and between the distributor and their sponsor. Trust towards a
distributor or sponsor is 80% dependent on previous personal or
kinship ties and their length, i.e. on the people’s closeness.
People are inclined to trust those they know but they don’t
trust strangers.
It is obvious that the major part of customers and
distributors, who will follow in our steps, will come from our
circle of our relatives, friends, acquaintances and their
circle of acquaintances.
WHO ARE ACQUAINTANCES?
Acquaintances are people we know and have been in touch with
during our lifetime. Acquaintances form a much wider circle
than relatives and friends. Very often people can’t imagine how
wide their circle of acquaintances is. If you ask a distributor
how many acquaintances he/she has, the answer sometimes is,
'15-20'. You might then come to a conclusion that this person
has just come out of the maternity ward or has fallen from the
Moon.
So let’s enumerate all the groups of people, places and
circumstances in which we meet acquaintances at various stages
of our life:
Childhood and adolescence:
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1. Relatives: parents, brothers, sisters, cousins, uncles,
aunts, grandparents, etc.
2. Kindergarten: teachers, children and their parents.
3. Neighbourhood: friends and their parents.
4. School: teachers, classmates and their parents,
acquaintances from other grades.
5. Sports activities: coaches, team-mates, opposing team and
their parents or relatives.
6. Extracurricular activities (music lessons, art school, etc):
teachers, classmates and their parents.
7. Summer vacations: neighbours, camp roommates, etc.
8. Hiking and trips: members of tour groups, guides.
9. Hospitals (if applicable): medical personnel, ward
neighbours.
10. Children’s Paediatrician, nurse, children’s dentist.
11. Hobby acquaintances: stamps, stickers, cars, etc.
12. Professional training: teachers and classmates.
Youth:
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13. Army: commanding officers, subordinates, colleagues.
14. College or University: teachers, classmates, other
students.
15. Roommates, dorm mates.
16. Student theatre or drama club, professional study
groups.
17. Acquaintances through extracurricular activities.
18. Sports clubs.
19. Other institutes.
20. Leisure: disco, gym, pool, etc.
Mature age:
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21. All work places: employers, colleagues, subordinates.
22. 1st, 2nd, 3rd love… their sisters, brothers, cousins,
etc.
23. Services: hairdressers, manicurist, pedicurist, beautician,
postman, shoemaker, tailor, masseuse, plumber, electrician,
cleaners, salesmen from the nearest shops, computer technician,
(fridge, washing machine, microwave, iron) repair persons,
drycleaner, TV repair man, bank teller, book keeper or
accountant, etc.
24. Father’s, mother’s, brother’s, sister’s, aunt’s, uncle’s
friends.
25. Spouse’s relatives.
26. Spouse’s friends.
27. Wedding best man, maid of honour and bridesmaids.
28. Wedding guests.
29. Former spouse, his/her relatives and friends.
30. Family doctor.
31. Gynaecologist.
32. Dietician.
33. Maternity ward staff.
34. Paediatrician.
35. Parents of children in the kindergarten and school.
36. Parent’s Retirement home, colleagues and staff.
37. Notary, lawyer, financial adviser.
38. Garage’s mechanics, receptionist, etc.
39. Children’s nanny or baby sitters and their relatives.
40. Housekeeper.
41. Insurance people.
42. Children’s teachers.
43. Acquaintances from sports activities (hunting, fishing,
leisure).
44. Librarian.
45. Car dealer.
You get the picture…
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How to create the list of acquaintances:
The list can be created in the way that suits you best: time
period, place of residence, closeness to people, etc.
1st column: The entry number.
2nd column: Date of entry (when you added this person to your
list.)
3rd column: Name (everything you remember including
nicknames.)
4th column: How you met. From where you know the person.
5th column: Address. In case you don’t know the address,
include the people who can help you locate this person.
Sometimes it is necessary to conduct a whole investigation to
find people you haven’t seen for 20 years.
Attention: the next 5 columns are completed while talking to
your acquaintance. Don’t decide for them. Just ask!
6th column: Weight. In this column you write down whether this
person or his family members need weight correction (reduction
or increase).
7th column: Health. Use this column to mark whether this person
or his family members have health-related problems
8th column: Personal care. Mark whether this person or his
family members are interested in personal care products
9th column: Additional income. Enter people who have a job but
are interested in an additional part-time income
10th column: New business. Enter people interested in starting
a new business.
11th column: Comments. Here we enter other fields of
interest.
12th column: Meeting dates. Enter the dates of the first 5
meetings, as people mostly make a decision after five meetings.
Besides, these dates will make it easy for you to schedule
future appointments.
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10 doubts that prevent us from approaching acquaintances:
1. I don’t want to pressure my friends…
2. They have no money…
3. They have too much money…
4. They/I are/am too young/old…
5. They are all thin…
6. I don’t know what to say to them…
7. We haven’t been in touch in 10 years…
8. I will be unable to answer their questions…
9. They will laugh…
10. They won’t believe/be interested…
11 arguments why you SHOULD turn to them:
1. To offer them products to prolong and improve their
life.
2. Help them become financially independent.
3. So that you could work together.
4. Turn to them – it won’t cost you money.
5. 95% of your acquaintances won’t change anything in their
life in the next five years.
6. Anyone could approach and advise them about Herbalife
products or business. Why can’t it be you?
7. 75% of our organization consists of your acquaintances
anyway.
8. We already know them. It’s easier to start a conversation
with them.
9. They know other people who need our products or the business
opportunity.
10. If we leave them 'on the side of the road' now, in three
years they will feel offended.
11. Don’t be a coward. Just DO IT!
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Memories:
Most people we have come in touch with during our lifetime, are
erased from our 'operative' memory but remain passively
remembered. So in order to remember all of them and enter them
into the list of acquaintances, you will have to do some
work:
1. Get all your old contact books, address lists, membership
and employee directories, etc. out.
2. All the pictures, photo albums and yearbooks.
3. While meeting your friends, try to find out whom they
remember.
4. Visit places of your former life: suburbs, schools,
universities, apartment buildings, neighbourhoods, former work
places, etc.
5. Alumna (former college/University friends) and school
reunions.
Give it a try, you will be surprised what you come up with.
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